Camellia Dinh
Major
Campus
Graduation Year
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Values
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The Brand Promise is a Saigon-based boutique branding firm founded in 2023, dedicated to authentic branding, strategic planning, and building trust. The agency stands out for its selective client partnerships, rigorous staff training—including immersive experiences with partner brands—and a commitment to long-term, values-driven relationships. The Brand Promise aims to foster sustainable workplaces and deliver exceptional, personalized service while nurturing both client and team growth.
Provide opportunity and work closely with the younger generations and earn their trust, they will help you to drive the business.
I was motivated to establish The Brand Promise by my desire for greater independence, the freedom to work on diverse projects across industries, and a commitment to authentic, values-driven branding. After a decade in hospitality and teaching at RMIT Vietnam, I sought to create a company that prioritizes long-term relationships, rigorous staff development, and a sustainable, people-first workplace.
Our vision is to build a culture where both clients and team members can grow, thrive, and contribute to a positive future for the branding industry and Vietnam. Our associates, who are mostly graduated from RMIT University Vietnam also benefit from our multi-cultural working dynamics and international work exchange programs.
My major challenges as a business owner include building a company from scratch, which requires defining and communicating the brand’s character and values to both the team and clients. I usually face the difficulty of ensuring that her boutique agency delivers the highest level of service while remaining selective about clients, only partnering with those who share her brand values.