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I found JL Co.,ltd since 2018 with the mission to provide eco-friendly and sustainable products and services of R&D solutions for canvas merchandise and clothing uniforms which are the bridge to connect and support other industries with blue ocean strategy. We have never stop finding new market and educating new products to send messages and inspirations for the happy living.
Knowing what you want and what you can do, then little seeds become the garden when grow with love of not only you, but also the team.
I started Jamlos with the love of the canvas textile and the purpose of promoting a new communication channel by canvas bags telling stories and messages to the community. But there would not enough for the on-going brands in 11 years and more.
I've been experiencing that the problems to solve are the non-stop journey of researching and investigating them into the missions to solve, which are merchandise solutions made of canvas for businesses in many different industries. Easier said than done, I have been saying yes with diversity of projects, industries and multi-cultures with the part-time sales & customer service in my uni life, wedding & event, advertising agency and freelance business and marketing strategist partners to non-stop upgrading myself to the better version in the next projects.
I love the saying of Raphel Lauren "It's not about fashion, but about a style that inspired me" Fashion industry is always challenging with trending race, materialistic and standard of styles. In the first two years of building Jamlos brand, I take the risk of educating the canvas bag style when there are no available competitions in the market which mean the new market, to inspire 'minimal me, maximal you'.
By 11 years til now, those challenges are still the challenges, they don't get smaller but the brand has been getting stronger. What would it mean? Trust yourself, focus on your business and work smart not work hard to optimize the growth. Sometimes, giving up is not the failure but you win with greater years after killing some products and restructuring your team.
One of the best time of my life is at RMIT and still with RMIT after 15 years. It's my pleasure for the networks, friendships and community connected by RMIT, I've got many projects with long-time-no-contact students in the course of my client brief, mentorship, internship and mutual recommendations for expanding business market.