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The Strategy Potatoes (CLB những chiến lược gia củ khoai tây) is a community that brings world-standard knowledge of Brand & Advertising Science to Vietnamese industry practitioners. In an industry that prioritizes hands-on experience and short-term fads, we advocate for an evidence-based and long-term thinking approach towards Marketing.
The community has 30 thousand members in Vietnam, nourishing constructive and future-forward conversations about what Brand and Advertising in Vietnam can become. A truly Think Tank for those who care about doing the right thing for the industry.
So the lesson is: if you want smart people surrounding you, the first thing to do is acknowledging that you don’t know enough. You’re a potato.
The Strategy Potatoes (CLB những chiến lược gia củ khoai tây) is a community that brings world-standard knowledge of Brand & Advertising Science to Vietnamese industry practitioners. In an industry that prioritizes hands-on experience and short-term fads, we advocate for an evidence-based and long-term thinking approach towards Marketing.
The community has 30 thousand members in Vietnam, nourishing constructive and future-forward conversations about what Brand and Advertising in Vietnam can become. A truly Think Tank for those who care about doing the right thing for the industry.
In just five years, the Strategy Potatoes community has blossomed to over 30,000 members, hosting more than 50 events and workshops – all dedicated to elevating Vietnamese talent. We champion the democratization of global professional best practices, ensuring that aspiring talents, regardless of their background or where they live, gain equal access to world-class knowledge and career opportunities. Notably, "Strategy Potatoes" has pioneered "Effectiveness" literacy within the Advertising industry – a field where we advocate for evidence-based marketing practices over mere instinct or outdated experience. Beyond offering career mentorship, the community has cultivated a safe, inclusive, and non-toxic online space. Here, young, ambitious talents can feel truly free to pose questions, challenge ideas, and engage in constructive discussions. Further recognition arrived with an invitation to the prestigious Van Xuan Awards, formally endorsed by the Board of Culture and Tourism of Ho Chi Minh City. Even more remarkably, Strategy Potatoes proudly organized an event right on Nguyen Hue walking street, at the very heart of the city—a significant milestone marking our journey of industry transformation.